Human Rights Campaign's latest $310,000 ad initiative is targeting Christian Southerners in Mississippi - "the most religious state in America" -- to "change [their] hearts and minds" on homosexual equality issues.
According to an HRC release:
All God’s Children is a groundbreaking new public education and engagement campaign — the first of its kind in the history of the South — that aims to strengthen the foundation of public support for LGBT Mississippians, aid in the passage of pro-equality legislation, and bolster efforts to win marriage equality for Mississippi’s LGBT couples.
According to Gallup, Mississippi is the most religious state in America, and an estimated 55% of its population is Baptist — one of the most conservative Christian denominations in the country. It would be nearly impossible to successfully engage a large majority of Mississippians about LGBT equality without discussing it in the context of faith. For this reason, faith is a critical part of the messaging and outreach of All God’s Children.
All God's Children is a smaller part of HRC's $8.5 million Project One America, which aims to take this message to Alabama and Arkansas. These efforts are intended to "soften the ground for future efforts" in gaining LGBT rights. The ads, produced by Putnam Partners, will include online media, mailings, telemarketing and billboards.
The ads feature Mississippians, including Baptist mothers of gay sons, a Baptist minister, a transgender woman, and an openly gay Iraq War veteran.
HRC is the nation's largest human rights organization. Its co-founder, Terry Bean, was recently arrested and charged with sex crimes against a 15-year-old boy.
According to an HRC release:
All God’s Children is a groundbreaking new public education and engagement campaign — the first of its kind in the history of the South — that aims to strengthen the foundation of public support for LGBT Mississippians, aid in the passage of pro-equality legislation, and bolster efforts to win marriage equality for Mississippi’s LGBT couples.
According to Gallup, Mississippi is the most religious state in America, and an estimated 55% of its population is Baptist — one of the most conservative Christian denominations in the country. It would be nearly impossible to successfully engage a large majority of Mississippians about LGBT equality without discussing it in the context of faith. For this reason, faith is a critical part of the messaging and outreach of All God’s Children.
All God's Children is a smaller part of HRC's $8.5 million Project One America, which aims to take this message to Alabama and Arkansas. These efforts are intended to "soften the ground for future efforts" in gaining LGBT rights. The ads, produced by Putnam Partners, will include online media, mailings, telemarketing and billboards.
The ads feature Mississippians, including Baptist mothers of gay sons, a Baptist minister, a transgender woman, and an openly gay Iraq War veteran.
HRC is the nation's largest human rights organization. Its co-founder, Terry Bean, was recently arrested and charged with sex crimes against a 15-year-old boy.